Talk radio 501
We report as it is
What is program manager?
A program manager is a behind-the-scenes boss at a radio station. In the broadcast business, the program manager is the boss. He or she oversees every facet of daily broadcasts and handles details that no other staff member handles.
First and foremost, the program manager is responsible for the entire on-air experience of the station. This means, that the program manager sets the tone for the station. The overall sound or theme of any station is created by the program manager. A successful program manager gains ratings and accolades; a program manager who fails to grab enough audience shares is often replaced by someone with new ideas and better vision.
This is a person responsible for all planning of station’s programs. The programming of station programs is done in order to grab attention of listeners, so that at the end they can participate sufficiently and effectively to the programs. Program management is the process of managing several related projects, often with the intention of improving an organization's performance. The program manager oversees all production at the radio station.
NB: this theme would run for a month period from World Cancer Day (4 February)
#week one
Role of station
The station will start with providing information; e.g. defining, giving symptoms, causes and types the concept “Cancer.” The “did you know” style of broadcasting information may work very well for the station on this concept. This is because most people know the common types, causes and symptoms of cancer. This will be done hand in hand with recorded jingles and teasers. People when listen to recorded sound bites, think and want to analyze what they are listening on the radio. They sometimes debate about it with friends. Through this we can teach many people. The station will broadcast one or two types of cancer per day so that in the second week invited visitors can come to help and suggest medication to cure to these cancers.
At this stage, participation of listeners may be done through letters, emails, twitter and facebook. For the letter senders, they will have to send them to our station so we could read out to the public. This is because one letter may expose many listeners who do not understand what they might be suffering from. As the letters are read, they will have to evaluate their sufferings with those read on air. This also applies to electronic mailing as well.
Twitter is an online social networking and micro blogging service that enables users to send and read short 140-character text messages, called "tweets." Here station has twitter account in which it can tweet anything relating to “Cancer” concept. This is usually done using hash tag e.g. “#breastcancer is a type of cancer originating from breast tissue @talkradio 501.” Listeners who are following the station on twitter will tweet comments and questions and will be helped.
Facebook is an online social networking service where people add one another and socialise. The station will post status about cancer so that people can see, read and comment. Through this Facebook account, information about cancer will be disseminated fast and very cheap. Facebook has millions of people who have accounts; these people can make comments and help one another through creating groups in which they chat or communicate.
The following is the gist of the information that will be disseminated within the period of a month.
What is cancer?
It is known medically as malignant neoplasia, is a broad group of diseases involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, which may invade nearby parts of the body. The cancer may also spread to more distant parts of the body through the lymphatic system or bloodstream.
The causes of cancer are diverse, complex, and only partially understood. Many things are known to increase the risk of cancer, including tobacco use, dietary factors, certain infections, exposure to radiation, lack of physical activity, obesity, and environmental pollutants. These factors can directly damage genes or combine with existing genetic faults within cells to cause cancerous mutations.
Types of Cancer
1 Prostate cancer is a form of cancer that develops in the prostate, a gland in the male reproductive system. Most prostate cancers are slow growing; however, there are cases of aggressive prostate cancers. The cancer cells may metastasize (spread) from the prostate to other parts of the body, particularly the bones and lymph nodes. Prostate cancer may cause pain, difficulty in urinating, problems during sexual intercourse, erectile dysfunction, or death. Other symptoms can potentially develop during later stages of the disease.
Early prostate cancer usually causes no symptoms. Sometimes, however, prostate cancer does cause symptoms, often similar to those of diseases such as benign prostatic hyperplasia. These include frequent urination, nocturia (increased urination at night), difficulty starting and maintaining a steady stream of urine, hematuria (blood in the urine), and dysuria (painful urination).
2 Breast cancer is a type of cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas, while those originating from lobules are known as lobular carcinomas. Breast cancer occurs in humans and other mammals.
3 Ovarian cancer is a cancerous growth arising from the ovary. Symptoms are frequently very subtle early on and may include: bloating, pelvic pain, difficulty eating and frequent urination, and are easily confused with other illnesses
4 Stomach cancer, or gastric cancer, refers to cancer arising from any part of the stomach. Stomach cancer causes over 700,000 deaths worldwide per year. Prognosis is poor with a 5-year survival rate of <5 to 15%, largely because most patients present with advanced disease
Stage 1 (Early)
- Indigestion or a burning sensation (heartburn). Less than 1 in every 50 people going to a doctor with indigestion has cancer.
- Loss of appetite, especially for meat
- Abdominal discomfort or irritation
Stage 2 (Middle)
Stage 3 (Late)
- Abdominal pain in the upper abdomen
- Nausea and occasional vomiting
- Diarrhea or constipation
- Weight loss
- Bleeding (vomiting blood or having blood in the stool) which will appear as black (melena) this can lead to anemia.
- Dysphagia
Helicobacter pylori infection is the main risk factor in 65–80% of gastric cancers, but in only 2% of such infections. The mechanism by which H. pylori induces stomach cancer potentially involves chronic inflammation, or the action of H
5 Pancreatic cancer is a malignant neoplasm originating from transformed cells arising in tissues forming the pancreas. The most common type of pancreatic cancer, accounting for 95% of these tumors, is adenocarcinoma (tumors exhibiting glandular architecture on light microscopy) arising within the exocrine component of the pancreas
These are most common symptoms
- Pain in the upper abdomen that typically radiates to the back (seen in carcinoma of the body or tail of the pancreas)
- Heartburn - acid stomach
- Poor appetite or nausea and vomiting
- Diarrhea, loose stools.
6 Liver cancer or hepatic cancer is a cancer that originates in the liver. Primary liver cancer is the fifth most frequently diagnosed cancer globally and the second leading cause of cancer death. Liver cancer is an umbrella term for many types of cancer, the signs and symptoms depend on what type of cancer is present. Cholangiocarcinoma is associated with sweating, jaundice, abdominal pain, weight loss and hepatomegaly. Hepatocellular carcinoma is associated with abdominal mass, abdominal pain, emesis, anemia, back pain, jaundice, itching, weight loss and fever
7 Testicular cancer is cancer that develops in the testicles, a part of the male reproductive system. It is the most common cancer in males aged 20–39 years, the period of peak incidence, and is rarely seen before the age of 15 years.
Symptoms may also include one or more of the following:
- a lump in one testis which may or may not be painful
- sharp pain or a dull ache in the lower abdomen or scrotum
- a feeling often described as "heaviness" in the scrotum
The two most common types of kidney cancer are renal cell carcinoma (RCC) and urothelial cell carcinoma (UCC) of the renal pelvis. These names reflect the type of cell from which the cancer developed.
The different types of kidney cancer (such as RCC and UCC) develop in different ways, meaning that the diseases have different outlooks
9 Lung cancer (also known as carcinoma of the lung) is a disease characterized by uncontrolled cell growth in tissues of the lung. If left untreated, this growth can spread beyond the lung by process of metastasis into nearby tissue or other parts of the body. The most common cause of lung cancer is long-term exposure to tobacco smoke, which causes 80–90% of lung cancers.
Nonsmokers account for 10–15% of lung cancer cases, and these cases are often attributed to a combination of genetic factors, and exposure to; radon gas, asbestos, and air pollution including second-hand smoke. Lung cancer may be seen on chest radiographs and computed tomography (CT) scans. Common treatments include surgery, chemotherapy, and radiotherapy. NSCLC is sometimes treated with surgery, whereas SCLC usually responds better to chemotherapy and radiotherapy.
10 Colorectal cancer, also known as colon cancer, rectal cancer, or bowel cancer, is a cancer from uncontrolled cell growth in the colon or rectum (parts of the large intestine), or in the appendix. Genetic analysis shows that essentially colon and rectal tumours are genetically the same cancer. Symptoms of colorectal cancer typically include rectal bleeding and anemia which are sometimes associated with weight loss and changes in bowel habits.
11 Skin cancers (skin neoplasms) are named after the type of skin cell from which they arise. Basal cell cancer originates from the lowest layer of the epidermis, and is the most common but least dangerous skin cancer. Squamous cell cancer originates from the middle layer, and is less common but more likely to spread and, if untreated, become fatal. Melanoma, which originates in the pigment-producing cells (melanocytes), is the least common, but most aggressive, most likely to spread and, if untreated, become fatal.
Less common skin cancers include: Dermatofibrosarcoma protuberans, Merkel cell carcinoma, Kaposi's sarcoma, keratoacanthoma, spindle cell tumors, sebaceous carcinomas, microcystic adnexal carcinoma, Pagets's disease of the breast, atypical fibroxanthoma, leimyosarcoma, and angiosarcoma.
#week two
Visitors
After a weeklong of station playing the role of information provider about cancer, now it should be time to invite chemotherapists, surgeons and others who have knowledge about this disease to talk and discuss it with program host and listeners about the cure of it. Chemotherapy is the treatment of cancer with one or more cytotoxic anti-neoplastic drugs (chemotherapeutic agents) as part of a standardized regimen. Here these professional people/visitors will explain in full details what the diagnosed people should do to cure it. They will recommend hospitals and clinics in which patients can go for consultation.
Listeners will be calling and tweeting questions to the host of the program so that he/ she can ask visitors. They can also post questions on facebook account of program host’s wall. Through these triangle conversations listeners will feel participation at the highest degree. When listeners participate in different things they tend to feel happy and this is indirect treatment to this disease.
Each day of the week two there will a chemotherapist who specializes in one of above mentioned types of cancers. This will educate listeners very much and let them feel participation.
#week three and four
Road Shows
This is taking radio to the people so that they will communicate with easy to presenters.The roadshows will be hosted in the third and fourth week.
In the third week, the station is going to host three events. These events will be in different villages or communities. In the first day of the three days in the third week, presenters will be wearing pink colour clothes which promote breast cancer awareness. This is because we are going to first discuss about breast cancer. This is usually done in October month but this does not deter us from doing it.
The station will take morning drive and midday report and afternoon drive shows to the people because at daybreak and noon people will be driving going to work and returning home and will stop at the place where the afternoons drive show will be hosted in a mobile car and learn.
#week four
We now take radio to the location of our listeners. This should also include form of entertainment. This is where we, as station should invite music artists and famous cancer diagnosed people to accompany us to different communities such as cancer-stricken Inkatha Freedom Party MP Mario Oriani-Ambrosini and radio personality Beka Ntsnwisi. These celebrities will project that cancer does not mean death but a disease that can be cured. These people will help in the fight against cancer. Listeners will have opportunity to ask questions to these people as to how they are managing this disease.
The roadshows should be conducted at a centre of many villages so that they can come in large numbers. The music artists will then perform just to palliate listeners who have sacrifice they time to come and learn about this killing disease. We should go to many villages as we can because villagers do not have information about different diseases that are killing many people in the world.
Listeners love and want to see radio presenters to whom they talk when they call on the station, so when roadshows are conducted listeners attend in masses precise to see these presenters
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Bibliography
Wikipedia.com
Google.com
